FORT WORTH, Texas – TCU Frog Club is excited to welcome Laney Heun as the new Associate Director of Athletics Donor Experience.
In this role, Laney will support the development and execution of meaningful experiences for Frog Club members while helping strengthen relationships with the generous donors who support TCU Athletics and Horned Frog student-athletes.
Laney joins TCU with a background in collegiate athletics, professional sports and premium hospitality. She began her career at Kansas State University as a Student Assistant with Football Recruiting and Operations before transitioning to the Ahearn Fund, where she supported donor events and premium hospitality initiatives. Most recently, she served with the Kansas City Chiefs' Arrowhead Events team, the organization's non-football events division focused on revenue-generating events. This summer, she also supported FIFA's 2026 World Cup in Kansas City as part of the VIP Guest Operations team.
She earned a Bachelor of Science in Business Administration from Kansas State University in 2023 and a Master of Science in Sport Management from Texas A&M University in 2026.
A Texas native from San Antonio, Laney enjoys spending her free time playing golf, being outdoors, cheering on her favorite sports teams and exploring new restaurants.
"The moment I stepped on campus at TCU, I knew it was something special," Laney said. "I'm incredibly honored to join the Frog Club and begin building relationships with the generous donors who help make TCU and the Fort Worth community so unique. I can't wait to get started. Go Frogs!"
About TCU Frog Club
The TCU Frog Club is the principal fundraising arm of TCU Athletics, providing critical financial support for athletic scholarships to student-athletes. For more than 80 years, the Frog Club has empowered members to help talented TCU student-athletes receive a top-tier education while pursuing their goals on and off the field of competition. Although the primary focus is providing scholarship support, the Frog Club additionally fundraises for facility upgrades and high-impact projects that directly benefit our student-athletes. For donors' outstanding commitment, the Frog Club exclusively connects like-minded fans by providing access and unforgettable TCU Athletics experiences.
Media Contact:
Allie Weber
Assistant Director of Communications, TCU Frog Club
Phone: 817-257-4379
Email:
frogclub@tcu.edu
