Allie Weber
Title: Assistant Director of Strategic Communications
Email:
allie.weber@tcu.edu
Phone: 817-257-4379
Joined TCU Athletics Staff: December 2024
Responsibilities: Allie leads creative and strategic communications efforts in storytelling, fundraising initiatives, event promotion, and donor engagement strategies. She also manages the strategy and execution of Frog Club's social media, email communications, graphic design, print materials, and other marketing efforts to enhance donor engagement and support fundraising goals.
Prior to TCU: Allie brings a complex background in digital communications stemming from her time working at Bell Helicopter and Clearinghouse CDFI. Allie has designed and executed digital communication strategies for a local social club, fitness studio and various fundraising campaigns. She specializes in blending creativity and analytics to craft innovative ideas and reverse-engineering them into impactful, executable strategies. Allie also spent two years as an intern with the TCU Athletics Marketing team, supporting marketing efforts for sports like football, basketball, volleyball, and women's soccer. She contributed to major game day events, including ESPN College GameDay, and worked with communication and creative teams to enhance fan engagement and game day experiences.
Education: Texas Christian University, Neeley School of Business, B.B.A. in Marketing (2019)
Personal: Allie is a Montana native who has called Texas home for over 15 years. She and her family are TCU sports fanatics, cheering on the Frogs at every opportunity. In her free time, she loves being outdoors—whether scuba diving, hiking with her family, or simply chasing the sunshine. When she's not on an adventure, you'll find her unwinding with a good book in hand.
